ServiceNow, Inc. is a digital workflow company. Its intelligent platform, the Now Platform, is a cloud-based solution with embedded artificial intelligence and machine learning capabilities that helps global enterprises across industries, universities and governments unify and digitize their workflows. Its workflow applications built on the Now Platform are organized in four primary areas, such as technology, customer and industry, employee, and creator. Its technology workflows empower information technology (IT) departments to plan, build, operate and service the IT needs of the business enterprise. Its customer and industry workflows help organizations reimagine the customer experience and customer loyalty. Its creator workflows enable customers to create, test, and deploy their own applications on the Now Platform. It enhances GenAI-powered search and knowledge management capabilities on the Now Platform. It also specializes in asset discovery for operational technology devices.