Phoenix New Media Ltd is a media company principally engaged in the provision of content on an integrated Internet platform, including personal computer (PC) and mobile, in China. The Company operates its businesses through two segments, including Net Advertising Services segment and Paid Services segment. The Company's content is organized in verticals such as news, military affairs, video, technology, finance, entertainment, automobile, sports, real estate, and home living. The Company's main content distribution channels include its PC websites, mobile news application, mobile video application, mobile digital reading applications and mobile Internet websites. The Company offers a wide variety of paid services primarily through its mobile channel and operations with the telecom operators and other third parties.