a.k.a. Brands Holding Corp. is a group of fashion brands for the consumers. The Company's brands share a common focus on Millennial and Gen Z consumers who seek fashion inspiration on social media and primarily shop online. It utilizes real-time data and consumer insights to identify the latest trends and work with its global sourcing network and brand partners to bring new products to market. It operates primarily in two geographies, the United States and Australia. It operates four brands: two women's brands, Princess Polly and Petal & Pup and two streetwear brands, Culture Kings and mnml. The brands offer its customers a curated assortment from third-party streetwear brands, as well as a large and growing portfolio of in-house designed brands and products that embody the relationship between music, sports, art and fashion. The Company's subsidiaries include a.k.a. Brands Intermediate Holding Corp., New Excelerate GP, Limited, AKA Brands, Inc., and CK Holdco Pty., Ltd., among others.