Upexi, Inc. is a multi-faceted brand owner with brands in the health, wellness, pet, beauty, and other growing markets. The Company focuses on direct-to-consumer and Amazon brands. The Company utilizes its in-house software-as-a-service (SaaS) programmatic advertising technology to help achieve a lower cost per acquisition and accumulate consumer data for increased cross-selling between its growing portfolio of brands. The Company operates through two segments: Branded Products and Recommerce. Its Branded Product segment is focused on the development, growth, and distribution of the branded products that the Company owns. Its Recommerce segment is focused on the purchase and sale of new and used products through channels, such as Amazon and wholesale distributors. The Company’s brands include Tytan Tiles, LuckyTail, Cygnet Online, and others.