Ulta Beauty, Inc. is a beauty retailer. The Company's product categories include cosmetics, skincare, haircare products and styling tools, fragrance and bath, services, and accessories and other. The Company has one segment, which includes retail stores, salon services, and e-commerce. It offers a range of beauty services in its stores, focusing on hair, makeup, brow and skin services. Its skin services include a skin treatment room or dedicated skin treatment area on the sales floor. Its Ulta Beauty store prototype includes an open salon area, with most of its stores offering brow services on the salon floor. It offers a new way to shop for beauty - bringing together All Things Beauty, All in One Place. In addition to ship to home order fulfillment, it offers guests Buy Online, Pick-up in Store, Curbside Pickup, and Store 2 Door, which provides the ability for customers to order in-store and have products delivered to their homes. It operates over 1,350 retail stores across 50 states.