The Trade Desk, Inc. is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and channels, including video (which includes connected television (CTV)), display, audio, digital-out-of-home, native and social, on a multitude of devices, such as computers, mobile devices, televisions and streaming devices. The Company's platform integrations with major inventory, publisher and data partners provide ad buyers reach and decisioning capabilities, and the Company's enterprise application programming interfaces (APIs) enable its clients to customize and expand platform functionality. It operates offices across North America, Europe, and Asia Pacific. The Company's clients are advertising agencies, advertisers and other service providers for agencies or advertisers, with whom the Company enters into ongoing master service agreements (MSAs).