TrueCar, Inc. is an automotive digital marketplace that lets auto buyers and sellers connect to its nationwide network of Certified Dealers. The Company is developing a car-buying experience accessible to consumers on its TrueCar-branded Website and mobile applications as well as co-branded websites operated in partnership with over 250 brands and organizations such as Sam’s Club, AAA, and Navy Federal Credit Union. It simplifies the car-buying process for consumers by providing a personalized digital shopping experience that helps shoppers discover and compare vehicles with proprietary content and data-driven rankings; become informed on a vehicle’s fair market price; appraise the value of a vehicle they want to trade or sell; explore competitive financing solutions, and others. Its nationwide network of Certified Dealers extends across all 50 states and the District of Columbia and consists of both new car franchise dealers and independent dealers exclusively selling used vehicles.