Sprout Social, Inc. is engaged in designing, developing, and operating a Web-based social media management tool enabling companies to manage and measure their online presence. It provides organizations with a centralized platform to manage their social media efforts across stakeholders and business functions. Its cloud software brings together social messaging, data, and workflows in a unified system of record, intelligence, and action. It operates across major networks, including X (formerly known as Twitter), Facebook, Instagram, TikTok, Pinterest, LinkedIn, Google, Reddit, Glassdoor and YouTube, and commerce platforms Facebook Shops, Shopify, and WooCommerce. The Company’s platform components include artificial intelligence (AI) and automation, publishing, engagement, analytics, social listening, influencer marketing by sprout social, and employee advocacy. Its platform is licensed on a per-user, per-month basis, providing scalability to meet the needs of businesses of all sizes.