Hour Loop, Inc. is an online retailer engaged in e-commerce retailing in the United States market. The Company operates through online retail channels, such as Amazon, Walmart, and Hourloop.com. It is engaged in buying products in bulk directly from the brand or manufacturer at a wholesale price and making a profit by selling the product on Amazon. It sells merchandise on Amazon and the sales are fulfilled by Amazon. It pays Amazon fees for allowing it to sell on their platform. Its product categories include home/garden decor, toys, kitchenware, apparel, and electronics. It has advanced software that assists it in identifying product gaps so it can keep such products in stock. It also pays Walmart fees for allowing it to sell its merchandise on their platform. It has developed software that is tailored to all its operational needs. This includes managing the order review process, shipment management, inventory management, accounting, and complete end-to-end third-party integrations.