Fitell Corporation, through GD Wellness Pty Ltd (GD), its wholly owned subsidiary, is an online retailer of gym and fitness equipment both under its brands and other brand names in Australia. The Company operates in two segments: the online fitness equipment distribution and the licensing business to service the large and growing boutique fitness sector of the broader health and fitness club industry. The majority of its fitness equipment business is conducted in Australia through its own e-commerce platform and, to a lesser extent, through third-party sites. Its licensing service offers a turnkey solution for personal training studios and commercial gym chains. The Company’s brand portfolio is categorized into three brands under its Gym Direct brand: Muscle Motion, Rapid Motion, and FleetX, in over 2,000 stock-keeping units (SKUs). Its artificial intelligence (AI)-powered interactive platform, 1FinalRound, provides online training content along with various other services.