Direct Digital Holdings, Inc. is a holding company provides an end-to-end, programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions intended for underserved and less efficient markets on both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. Its subsidiaries Huddled Masses and Orange142 deliver significant return on investment for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Its sell-and buy-side solutions generate billions of impressions per month across display, CTV, in-application, and other media channels.