Duluth Holdings Inc. is a lifestyle brand of men’s and women’s casual wear, workwear and accessories sold primarily through the Company’s own omnichannel platform. The Company’s product assortment includes shirts, pants, shorts, underwear, outerwear, footwear, accessories, and hard goods. Its products feature proprietary designs and distinct names, such as its Longtail T shirts, Buck Naked underwear, Fire Hose work pants, and No-Yank Tank. The Company’s product assortment appeals to its customers for their everyday and on-the-job use. The Company’s omnichannel services include order-in-store, buy-online-pickup-in-store, and ship-from-store as well as retail store and mobile shopping experiences. The Company’s products are marketed under the Duluth Trading Company brand, with many of the products being exclusively developed and sold as Duluth Trading branded merchandise. The Company operates 62 retail stores and three outlet stores.