Cricut, Inc. is a creative technology company. The Company designs and builds its ecosystem of connected cutting machines, accessories, and materials for scalability and integration. Its segments include Connected Machines, Subscriptions and Accessories and Materials. The Connected Machines segment is engaged in the sale of its connected machine hardware and related essential software. The Accessories and Materials segment consists of craft, do it yourself (DIY), home decor products and heat presses. The Company's products include a flagship line of smart cutting machines - the Cricut Maker series, the Cricut Explore series, and Cricut Joy series, and Cricit Venture series - accompanied by other tools like Cricut EasyPress, the Infusible Ink system, and a diverse collection of materials. The Cricut platform centers around its cloud-based app, Cricut Design Space, giving users access to create and work on their projects anywhere, at any time, across desktop and mobile devices.