On April 10, the Tianlai Hotel in Nanchong, Sichuan, which was originally listed for 908 million yuan, ended up being sold at a “broken price” of 220.8 million yuan after 10 rounds of filming. Well-known high-star hotels are frequently sold at reduced prices after being sold, reflecting the recent complicated situation in the high-end hotel bulk asset trading market. In recent years, when housing enterprises have withdrawn, the phenomenon of industrial capital such as “cement tycoons” and “coal bosses” entering the high-end hotel sector has attracted widespread attention in the industry. However, since the second half of last year, the popularity of similar transactions has declined, and the popularity of high-star hotels has remained high. What caused high-end hotel asset auctions to go cold? Some industry insiders believe that in the current market environment, the yield of luxury hotels is low, and the ability to premium assets is not outstanding. According to the “2025 White Paper on Chinese Hotel Investment” published by the Hotel Home Mirror Data Research Institute, among all levels of hotel types, mid-range and low-end hotels in small counties stand out. In the past year, 12,500 new 0-2 star hotels were opened in fourth-tier cities, reflecting strong demand for basic accommodation in the county-level market.

On April 10, the Tianlai Hotel in Nanchong, Sichuan, which was originally listed for 908 million yuan, ended up being sold at a “broken price” of 220.8 million yuan after 10 rounds of filming. Well-known high-star hotels are frequently sold at reduced prices after being sold, reflecting the recent complicated situation in the high-end hotel bulk asset trading market. In recent years, when housing enterprises have withdrawn, the phenomenon of industrial capital such as “cement tycoons” and “coal bosses” entering the high-end hotel sector has attracted widespread attention in the industry. However, since the second half of last year, the popularity of similar transactions has declined, and the popularity of high-star hotels has remained high. What caused high-end hotel asset auctions to go cold? Some industry insiders believe that in the current market environment, the yield of luxury hotels is low, and the ability to premium assets is not outstanding. According to the “2025 White Paper on Chinese Hotel Investment” published by the Hotel Home Mirror Data Research Institute, among all levels of hotel types, mid-range and low-end hotels in small counties stand out. In the past year, 12,500 new 0-2 star hotels were opened in fourth-tier cities, reflecting strong demand for basic accommodation in the county-level market.