Zillow Unveils New Listing Standards Requiring Homes Marketed To Any Buyer Be Available To All Buyers, Cracking Down On Off-Market Listings With Support from eXp Realty

New Zillow standards: a listing marketed to any buyer must be available to every buyer

SEATTLE, April 10, 2025 /PRNewswire/ -- Zillow today announced new standards for listing transparency and already the tide is turning against the anti-consumer practice of encouraging sellers to list their homes off-market. eXp Realty, a vocal advocate for transparency in real estate and the number one brokerage by transaction count in the U.S., is the first to join Zillow and commit to posting listings in the Multiple Listing Service (MLS) within one day of publicly marketing to consumers and ensuring that eXp listings are on Zillow and available to the largest possible audience of buyers.

Zillow's listing standards outline how Zillow is implementing the National Association of Realtors Clear Cooperation policy on our platform.  These standards state that a listing publicly marketed to any buyer must be in the MLS and published on Zillow as well as other sites that receive MLS feeds. We believe a listing available online anywhere consumers can see it must be online everywhere listings are displayed. Additionally, listings that don't meet these standards won't be published on Zillow and Trulia for the life of the listing. This policy is designed to ensure both consumers and agents have equitable, timely access to real estate information — supporting and protecting a more open and competitive housing market.