Find Your BFF: Voting Opens Today for Sanrio's 40th Anniversary Character Ranking

Beginning today, April 10 through May 25, fans can cast their votes for their favorite characters with a chance to win a trip to Japan for the rankings reveal. 

LOS ANGELES, April 10, 2025 /PRNewswire/ -- Sanrio®, the global lifestyle brand behind Hello Kitty, Cinnamoroll, Kuromi and other iconic characters, is thrilled to announce the 40^th anniversary of its iconic Character Ranking contest. This milestone voting event encourages fans from around the world to express their admiration for their favorite Sanrio characters by casting their votes for any of the 90 featured characters.

Throughout the voting process, fans can celebrate the unique personalities of their most cherished characters, while they discover and learn about new characters and their distinct traits to find their Sanrio BFF.

"Sanrio's annual Character Ranking contest is a true testament to the enduring love for our characters and the vibrant community that supports them," said Jill Koch, Senior Vice President of Brand Management and Marketing at Sanrio Inc. "The Character Ranking is more than just a contest; it's a celebration of the beloved characters that have brought joy and inspiration to people around the globe. We are excited to see which characters will rise to the top this year and for fans to discover new Sanrio friends they can identify with."

Fans can cast their vote online at sanrio.com or in-person at all Sanrio Stores, Cafes, and, for the first-time ever, all Hot Topic stores from April 10^th to May 25^th. In-store voters can receive a free "I Voted" sticker while supplies last.  Participants will also have the chance to win a trip for two to Japan to attend the final character ranking reveal at Sanrio FES 2025, which will be announced at the event and online on June 29th. Details for the sweepstakes to be announced on April 25^th. Winner to be announced on a date soon after the voting poll closes on May 25^th.

Sanrio invites everyone to join in the celebration of the 40th anniversary of Character Ranking, where fans can discover their new Sanrio BFF and help Sanrio continue their mission to spread smiles around the world. To cast your vote, visit https://ranking.sanrio.co.jp/en/. For more information throughout the voting period please visit sanrio.com and to enter the sweepstakes after April 25^th please visit hottopic.com.

About Sanrio®:

Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

Media Contact:

Crystal Remick

cremick@golin.com

 

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SOURCE Sanrio