DOYU.US (DOYU.US)'s commercial transformation accelerated, and revenue from the innovative business grew for eight consecutive quarters

The Zhitong Finance App learned that on March 14, DOYU.US (DOYU.US) released unaudited financial reports for the fourth quarter and full year of 2024. Over the past year, Betta's revenue diversification strategy has been further deepened, continuing to focus on the game content ecosystem, improving cost efficiency, and at the same time carrying out in-depth compliance management to promote the long-term steady development of the platform.

In 2024, Betta's fourth quarter revenue was 1,136 billion yuan, and annual revenue was 4.271 billion yuan. Gross profit for the fourth quarter was 69.8 million yuan, gross margin was 6.1%, and adjusted net loss was 68.8 million yuan. At the same time, Betta has made significant progress in diversifying its revenue. Innovative business, advertising, and other revenue achieved significant quarterly and annual growth. The fourth quarter increased 47.2% to 405 million yuan, and the revenue contribution reached 35.7%. The revenue for the full year of 2024 increased 63.6% year-on-year to 1.2 billion yuan. Among them, the innovative business grew for eight consecutive quarters. The average mobile MAU in the fourth quarter was 44.5 million, up 5.9% month-on-month, and the total number of paid users per quarter was 3.3 million.

Betta Co-CEO Ren Simin said, “In the fourth quarter of 2024, we maintained a steady trend in the company's business and finance. Facing the challenges of the macro environment, we actively optimize the company's resource allocation, enhance revenue diversification capabilities, actively reduce inefficient investment, and concentrate resources to stabilize the platform's core game content ecosystem and the basic market of the company's business. Looking ahead to 2025, we will further focus on revenue diversification and cost efficiency improvement, optimize the cost structure of traditional businesses, rely on AI technology to drive efficiency improvements, and accelerate commercialization exploration of new businesses to improve the company's overall financial situation and lay the foundation for the company's long-term sustainable development.”

Focus on the game content ecosystem and drive steady business development with content

In the fourth quarter of 2024, Betta broadcast over 50 major official events and created nearly 40 homemade e-sports events. In terms of homemade tournaments, Betta launched innovative events around professional teams, specific anchors, and anchor groups, such as the “Fearless Pact” Wally Cup, which assembled 8 professional teams; on the other hand, it relied on the platform's hardcore game division advantages to continue cross-platform content collaboration, such as “Wang Zhe Rongyao” Team Cup and Thunder Glory Cup S2, as a new IP upgrade for the Thunder Glory Cup, further activates zonal activity and effectively continues the popularity of the e-sports ecosystem during the official offseason.

In addition to the tournament, Betta also combined various game marketing nodes to launch platform-specific game activities, such as “Wang Zhe Rongyao”'s anniversary launch of exclusive voice packs and game items for the head anchor; “Happy Landlord” celebrated the 18th anniversary of Betta and the launch of Happy Kung Fu Live Week. Betta continues to create more customized game services for game products at different stages and needs, and provides platform users with a richer content experience.

This season, Betta launched a number of homemade live variety shows, such as “Urban Explorers” where the anchors gathered in the mountain city of Chongqing to explore food; “Frontier Adventure Team”, which went to the border to experience local customs; and “Let's Open Up!” with fans and swimmers participating “Musicians” and others have created a series of diverse content across divisions around anchors.

In the fourth quarter of 2024, thanks to the continued advancement of the platform's content-driven growth strategy and the increasing influence of commercial activities such as game membership, Betta continued to attract and retain high-quality users. The average quarterly mobile MAU was 44.5 million, an increase of 5.9% over the previous quarter.

The innovative business grew for eight consecutive quarters, further improving cost efficiency

In the fourth quarter of 2024, while actively reducing inefficient investment, Betta relied on the game content ecosystem to actively explore ways to diversify revenue, and increased the promotion of game-related services and voice services. These measures showed positive effects. In the fourth quarter, Betta's innovative business, advertising, and other revenue increased 47.2% year over year to 405 million yuan, and revenue contribution reached 35.7%. In 2024, this portion of revenue reached 1.2 billion yuan, a sharp increase of 63.6% year on year. Among them, the innovation business grew for eight consecutive quarters. Over the past year, the revenue diversification strategy has been very effective, and business efficiency has been further improved, building a solid foundation for the company's long-term healthy development.

Betta's commercial business promotion frequency, mainly game items, increased during this quarter, opening up more marketing scenarios. Through offline content combined with online sales, users are more willing to buy. The Peace Elite Division launched marketing activities such as the Peace Fashion Week themed bazaar and the Elite Handbook, and the Crossing Fire Division launched the year-end gift live streaming festival, etc. The return of popular game items and discounts on new items have formed a strong user appeal. At the same time, thanks to standardized product design, effective recruitment mechanisms, and accurate user delivery, the voice social networking business has also developed rapidly, effectively driving diversified revenue growth.

At the commercial level, Betta launched tiered payment products. For core users, Betta continued to promote a high-benefit membership system and game-related products in the fourth quarter to increase the frequency of payments; for general users, the platform promoted low-threshold small-revenue products, combined with rich game content and platform rewards to increase activity, meet the needs of different users, while maintaining an overall paid user base.

Continue to strengthen compliance governance and improve the platform supervision system

In 2024, Betta will continue to work to build a positive community and platform ecosystem, and continuously optimize the platform compliance system through continuous self-inspection and self-correction and “clean action”. In the fourth quarter, Betta targeted various irregularities, including vulgar edging, third-party gambling diversion, internet fraud, and private transactions. The platform took the initiative, deepened ecological governance, actively responded to user complaints and reports, and adopted a series of strict measures, including user bans, permanent account bans, and live broadcast room closures, to continue to strengthen the platform's supervision mechanism and resolutely protect the purity and health of live streaming content.

According to the latest “Betta 2024 Ecological Governance Report” data released by Betta, Betta handled more than 28,000 illegal live broadcast rooms throughout the year, covered more than 60 million users with private message compliance reminders, and processed more than 2.65 million illegal barracks. Various control measures were thoroughly implemented to protect the platform's ecological health through practical actions.

In 2025, Betta will strive to increase gross margin and reduce net loss by improving revenue structure, cost structure optimization, and continuous control of operating expenses. In the past year, Betta announced two special cash dividends totaling 600 million US dollars based on the company's historical cash surplus and future usage plans. This not only shows the importance the company attaches to shareholders, but also shows confidence in the company's long-term steady development. In the future, Betta will continue to balance financial soundness and business resilience, and continue to create value for shareholders.