As an AI tool launched by ByteDance, Doubao provides various functions such as a chatbot, writing assistant, and English learning assistant, and supports web, iOS, and Android platforms. This AI tool is based on the Skylark model and combines various artificial intelligence technologies of the Volcano Engine, such as Doubao Big Model, Button Pro, speech recognition, and speech synthesis.
By the end of November, the cumulative number of users of the Doubao app had successfully surpassed 160 million, and the average number of new user downloads per day remained stable at 800,000. In November, the Doubao app's daily activity (DAU) was close to 9 million, while Kimi, the number of daily activity in second place, was only 3 million. “Doubao” became the second-largest AI app in the world and the number one in the country, driving related concept stocks to rise.
On December 11, Doubao concept stocks collectively exploded, and many related stocks rose and stopped. The stock prices of companies such as Yakang Co., Ltd. and Haitian Ruisheng all achieved a 20 cm rise or fall. Today (December 12), Douyin Douyin Doubao concept stocks continued to ferment. Shengguang Group and Gravity Media achieved 2 consecutive boards, and Tianyu Digital Science 5 boards in 6 days.
According to the news, Douyin has recently continued to promote content governance on the platform, especially in the field of short dramas. In November, a total of 209 illegal short dramas were removed. The crackdown included promoting bad views on marriage, money worship, and vulgar content. Influenced by Douyin's rectification of short dramas, related sectors such as content production, review, and platform operation will receive attention.
As a comprehensive marketing service provider, Shengguang Group has deep cooperation with Douyin to provide advertising and marketing services. The rapid development of “Doubao” and Douyin's overhaul of short dramas may have an impact on its business. Gravity Media, a data-driven integrated marketing communications company, has business partnerships with platforms such as Douyin to provide advertising and other services. Changes in Douyin's content ecosystem and the development of AI applications may have an impact on its business.
In the future, with the expansion of the bean bag product matrix and further exploration of market potential, related industry chain companies are expected to continue to benefit.
Computing power infrastructure: As a third-party service provider in the field of integrated computing power infrastructure services, Yakang Co., Ltd. has stable cooperation with ByteDance in the field of hardware equipment and data center operation and maintenance services. The operation and optimization of Doubao requires strong computing power support. With its professional capabilities and rich experience, Yakang Co., Ltd. provides stable and efficient computing power support and technical operation and maintenance services for Doubao.
Data services: Haitian Ruisheng is a professional data service provider that can provide Doubao with various data products or services such as intelligent voice, computer vision, and natural language. Although Haitian Ruisheng said that whether its data is specifically used for Doubao is based on the information published by ByteDance, the capital market already regards Haitian Ruisheng as a “Doubao concept stock.”
App distribution: As a mobile app distribution service provider for Douyin Douyin, Tianyu Digital Technology provides launch services for Douyin Doubao through a mobile app distribution platform. By the end of November, the total number of registered users of Tianyu Digital Technology's platform had reached 324 million, and the platform's revenue increased 26% year on year.
The AI toy track has the dual attributes of education and companionship. Empowered by AI, it is expected that the monetization capabilities and boundaries of using IP, video, and animation will be further opened up.
According to market research, the global AI toy market is US$12.143 billion in 2022 and is expected to reach US$36.377 billion by 2030. This increase is mainly due to the continuous advancement of AI technology and increased consumer acceptance of smart toys. AI toys can not only provide educational content, but also meet children's emotional needs, and have high user stickiness and willingness to pay.
AI toys such as ByteDance's “Conspicuous Pack” quickly became popular due to their innovation and the support of AI technology, showing huge market potential. With the continuous advancement and iteration of the Doubao model, ByteDance may form a hardware product matrix with Doubao AI as the core, including various products such as office, education, and companionship. This will further enhance the extent to which companies in the relevant industrial chain benefit.