On April 22, Ideal Auto announced that from now on, 2024 Ideal L7, Ideal L8, Ideal L9 and Ideal MEGA will adopt a new pricing system. Among them, the entire Ideal L9 series was reduced by 20,000 yuan, the L7 and L8 sales prices were reduced by 18,000 to 20,000 yuan, and the MEGA price was reduced by 30,000 yuan to 529,800 yuan. Considering that the 2024 Ideal L7, L8, L9, and MEGA have not been launched for a long time, outsiders tend to think that Ideal Auto has experienced greater sales pressure. In response, Liu Jie, president of Ideal Auto Product Line, told reporters at the 2024 Beijing Auto Show: “We have seen a problem since March. We are very optimistic about this year's market estimates.” On the one hand, the overall passenger car market of 300,000 yuan or more, where the Ideal L Series is located fell 12% year-on-year in the first quarter of this year. On the other hand, in the first quarter of this year, the main fuel vehicle terminal transaction price of traditional luxury brands dropped by 10 to 15 percentage points. In this context, Ideal Auto readjusted market expectations and made price adjustments.

On April 22, Ideal Auto announced that from now on, 2024 Ideal L7, Ideal L8, Ideal L9 and Ideal MEGA will adopt a new pricing system. Among them, the entire Ideal L9 series was reduced by 20,000 yuan, the L7 and L8 sales prices were reduced by 18,000 to 20,000 yuan, and the MEGA price was reduced by 30,000 yuan to 529,800 yuan. Considering that the 2024 Ideal L7, L8, L9, and MEGA have not been launched for a long time, outsiders tend to think that Ideal Auto has experienced greater sales pressure. In response, Liu Jie, president of Ideal Auto Product Line, told reporters at the 2024 Beijing Auto Show: “We have seen a problem since March. We are very optimistic about this year's market estimates.” On the one hand, the overall passenger car market of 300,000 yuan or more, where the Ideal L Series is located fell 12% year-on-year in the first quarter of this year. On the other hand, in the first quarter of this year, the main fuel vehicle terminal transaction price of traditional luxury brands dropped by 10 to 15 percentage points. In this context, Ideal Auto readjusted market expectations and made price adjustments.