On December 31, 2023, Kweichow Moutai was unveiled. On the evening of January 6, 2024, Kweichow Moutai released another cultural wine, Kweichow Moutai, with a market guide price of 2,499 yuan/bottle. In 2014, Maotai launched the Year of the Horse Zodiac Wine. So far, 11 varieties of Kweichow Moutai Zodiac Liquor have been released. Due to traditional Chinese zodiac culture and Maotai's brand influence, it seems that it has become a common practice to stir fry Chinese zodiac wine every year since the first Chinese zodiac wine was released in 2014. The channel side gave quite high expectations for the short-term market price of this product, and some wine merchants gave an expected price of 8,000 yuan. Furthermore, in anticipation of the popularity of Year of the Dragon wine, since last month, wine companies such as Wuliangye and Shede Liquor have successively launched the Year of the Dragon, hoping to use this to expand their influence in the brand market and empower the upcoming Spring Festival market.

On December 31, 2023, Kweichow Moutai was unveiled. On the evening of January 6, 2024, Kweichow Moutai released another cultural wine, Kweichow Moutai, with a market guide price of 2,499 yuan/bottle. In 2014, Maotai launched the Year of the Horse Zodiac Wine. So far, 11 varieties of Kweichow Moutai Zodiac Liquor have been released. Due to traditional Chinese zodiac culture and Maotai's brand influence, it seems that it has become a common practice to stir fry Chinese zodiac wine every year since the first Chinese zodiac wine was released in 2014. The channel side gave quite high expectations for the short-term market price of this product, and some wine merchants gave an expected price of 8,000 yuan. Furthermore, in anticipation of the popularity of Year of the Dragon wine, since last month, wine companies such as Wuliangye and Shede Liquor have successively launched the Year of the Dragon, hoping to use this to expand their influence in the brand market and empower the upcoming Spring Festival market.